Web Content Auditor Services
Did you know you have only 8 seconds to catch a visitor’s attention?
What is a content audit?
A content audit is the process of cataloging and analyzing the most essential content on a website, including its performance, and assessment of its relative strengths and weaknesses.
What do you learn?
Our report helps you understand how visitors “see” your site giving you a better understanding of marketing opportunities and highlighting where technical errors, such as broken links, should be fixed, to not only improve your site’s user experience but SEO too.
How do you compare?
Our comprehensive report will also compare your site to some of your competitor’s sites, giving you insights into how your content could be improved for better customer conversion.
In-Depth Discovery
There are many facets we look at regarding your website. They are the primary purpose of the website, the audience of the website, your competition, and your message.
When we look at the purpose we will be looking to see what you want your visitors to do. Are you asking them to buy something, request a consultation, subscribe to something like a newspaper (free or fee-based), sign up for a free trial, compare product options / prices, review product demos and more.
When we look at the audience, we are talking about who is the target of your content. Is it consistent to that target? Some areas of consideration are gender, age, geographic location, and culture. A question will be: What major pain or interest can you alleviate or address?
Another area of research will be your competition. How do they compare to you?
We will also be looking at the message you are providing to the audience to support what you say you are going to do. How do you convince the audience you are the right choice? One is the promise you provide as to the personality and energy you will put into the project. Oftentimes, this comes in testimonials.
Review Web Site Content
Using a comprehensive 21-point checklist and other tools, we will analize your website against the goals and objectives established in the discovery phase.
We will evaluate the strengths and opportunities of your site. We’ll test against current best practices. We will also compare and contrast against competitor sites.
Comprehensive Audit Report
In a substantial written document, your report will provide our review in detail, including screenshots with explanations.
We will also briefly discuss accessibility and SEO findings along with some strategies for improvement.